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Posh’s Denim Line – DUMPED!

April 18, 2008 by Michelle 

Well, well, it looks like one of America’s favorite trendsetters is a little bit behind the 8 ball in the style department. Victoria Beckham may be wearing all the latest high-end names, but when it comes to her own fashion line, the girl is a little slack. As a result, Fred Segal and the folks at Kitson have dumped her denim. The two reasons behind the heave-ho on Posh’s dVb line are poor sales figures and a lack of promo work on her end. She’s been asked quite a few times to appear for PR events in an effort to amp up sales, but she has not shown up. I guess a big name is sitting on the behind of a pair of jeans just isn’t enough, the folks at Kitson agree. A hoopla needs to be made, and it looks like Victoria just didn’t have the time for it. As a result, Kitson is turfing the lines. If you’ve had your eye on them, perhaps you should scout eBay, when a big name label gets dropped, you find things start to look VERY cheap.

Source: InTouch

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